Off-Page SEO is another important part of Digital marketing. It’s also called as Offsite SEO. All the techniques that are implemented other than the website for better efficiency, gaining leads, traffics and to raise the ranking of the website with search engines are called Off-page SEO.
It involves improving search engine and user perception of a website awareness, relevance, trustworthiness, and authority.
This is accomplished by linking or promoting your website (for the quality of your content) on other reputable places on the Internet (pages, sites, people, etc.).
Let us overview some techniques used for Off-page SEO
Search Engine Submissions
Back-links can be created with the use of following:
Question and Answer forums
Social media engagement
Off-page SEO refers to techniques that can be utilized to make stronger the role of a web page within the search engine results web page (search engines like google and yahoo).
It refers to actions taken outside of your own web site to impact your rankings among search engine results pages (SERPs).
There are various Off -page SEO techniques as follows:
2. Question and Answering
3. Article Submissions
4. Image Submissions
5. PDF Submissions
6. Social Bookmarking
7. Directory Submissions
8. Business listing
9. PPT Submissions
10. Press Release.
Here are a few of the different off-page SEO factors that can impact your search engine rankings:
- Trust – Trust is becoming an increasingly important factor in a site’s Google ranking. This is how Google determines whether you have a legitimate site that visitors can trust. One of the best ways to improve trust is by building quality backlinks from sites that have authority.
- Links – One of the most popular ways to build off-page SEO is through backlinks. You want to be careful here as spamming sites with your links is a quick and easy way to get your site banned from the search engines. Instead, take the time to build relationships with influencers and fans who create quality content and will link back to your site in their own content.
- Social – Another important off-page SEO factor are social signals, such as likes and shares. When it comes to boosting SEO, you want to look for quality shares from influencers. The more quality content you publish, the more likely you will be to get people to share your content with others.
Though you do not have direct control over what happens outside of your organization, you can increase your chances of improving off-page SEO simply by creating quality content that others will find valuable. The more relevant and interesting your content is, the more likely others will be to link to your content and share it on social media. The more people trust your content, the more the search engines will as well.