Almost all SEO strategies are Black Hat SEO – Google only believe nature links and unique content. You just focus on your website content and other websites will link to you. It is what google likes. If you talk about SEO strategies, it is black hat SEO.
Google does-not like it. Google can find your keywords and your website main idea. You even do not need to do your title and description in your header.
Black hat SEO refers to a set of practices that are used to increases a website or web-page’s rank in search engine results by some methods that violate the search engines’ terms of service.
This type of SEO focuses on optimizing your content only for the search engine, not considering humans at all. Since there are lots of ways to bend and break the rules to get your sites to rank high, these are a prime way for black hat SEOs to make a few thousand dollars fast.
Ultimately, this approach results in spammy, crappy pages that often get banned very fast. It will often lead to severe punishment for the marketer, ruining their chance of building something sustainable in the future.
The term “black hat” originated in Western movies to distinguish the “bad guys” from the “good guys,” who wore white hats . Recently, it’s used more commonly to describe computer hackers, virus creators, and those who perform unethical actions with computers.
Black Hat SEO is most commonly defined as a disapproved practice that nevertheless could increase a page’s ranking in a search engine result page (SERP). These practices are against the search engine’s terms of service and can result in the site being banned from the search engine and affiliate sites. A list of tactics and strategies employed by black hat SEO practitioners have been openly denounced on Google’s Webmaster Guidelines and Bing’s Webmaster Guidelines.
Recognized Black Hat SEO Tactics
The following SEO tactics are considered black hat and should not be exercised at all if you want to stay above board with Google and other search engines:
black hat SEO content cheating techniques
- Content Automation
- Hidden Text
- Hidden Links
- Keyword Stuffing
- Meta-tag stuffing
- Low Quality Guest Posting Networks
- Article Spinning
- Machine translation
- Automated Queries to Google
- Creating pages, sub-domains, or domains with duplicate content
- Pages with malicious behavior, such as phishing, viruses, trojans, and other malware
- Scraped Content
- Negative SEO
- Irrelevant Keywords
- Poor Quality Content
- Duplicate Content
- Page Swapping
- Mirror websites
- Over-Optimized Alt Description
- Commercial Anchor Text on Internal Pages
- HTML Heading Over-Optimizing
Backlink black hat SEO link techniques
- Sneaky Redirects
- Link Schemes
- Blog comment spams
- Social Media Network Spam
- Link Manipulation (including buying links)
- Link Farms, Link Wheels or Link Networks
- URL Injection Spam
- Domain Squatting
- Excessive Links in Footer
- Over-Optimizing Internal Links
- Linkbait and Switch
- Trading Products for Links
- Link Exchanges
- Buying expired domains
- Cookie stuffing
- Using world-writable pages
- Wiki spam
- Referrer log spamming
- Web Rings
- Buying Reviews with Links by Offering “Free” Products
- Commercial Anchor-Text Keywords
- Link Selling
- Buying Links
- Paid Advertorials
- Directory Listing
- TrackBack Spam
- Referrer Spam
Black Hat SEO SERP spam
- Parasite Hosting
- Google Bombing
- Doorway Pages
- Rich Snippet Markup Spam
- Automated Google Queries
Black Hat SEO Crooked Websites
- Mirror Sites
- Private Blog Network
- Typosquatting or URL Hijacking
- Toxic Sites
Black Hat SEO Illegal Ways
- Cybersquatting or Domain Squatting
- Cookie Stuffing or Cookie Dropping
Why Should You Avoid Black Hat SEO?
Black Hat SEO tactics can get your website banned from Google and other search engines.
Though there may be some short-term success through increased traffic to your site, Google penalties are getting more and more sophisticated and can have devastating effects on your rankings and traffic. With hundreds of millions of users searching on Google per day, can you really afford to be de-indexed?