Keyword search intent (also known as user intent or search intent) refers to the purpose or goal behind a user’s search query. Understanding search intent…
Why competitive analysis is important SEO competitive analysis is critical because it gives data about which tactics are working in the industry we are in…
Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned”…
organic search results are the ones that are earned through effective SEO, not paid for (i.e. not advertising). These used to be easy to spot…
Generally speaking, sites with a very large number of high-quality external links (such as Wikipedia or Google.com) are at the top end of the Domain…
Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well awebsite will rank on search engine result pages (SERPs).…