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The Relationship of Site Speed and SEO : Google penalizes slow sites in their rankings

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    Along with mobile-friendliness, site speed is another UX consideration that affects SEO.

    Google penalizes slow sites in their rankings, and visitors are less likely to stick around if a page takes a few seconds to load. Google’s PageSpeed Insights tool can tell you how fast your sites are and what you can adjust to make them faster.

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