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In terms of SEO, one of the major challenges that you may encounter in trying to implement Infinite Scroll is indexing. The issue stems from the fact that Google does not allow the JavaScript download to display content found below a Web page that was programmed in Infinite Scroll.

As a result, when the search engine lands on your Web page, it will only see the content that is first presented to the user; the content that is visible without having to scroll. To address this shortcoming, you must help Google detect your entire website’s content to effectively index your website and promote visibility between internal pages.

You can do this by implementing an interlinking strategy.

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