[Sam Smith]

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Search engine optimization changed little with the addition of Hummingbird, though more top ranking results are ones that provide natural content that reads conversationally.

While keywords within the query still continue to be important, Hummingbird adds more strength to long-tailed keywords—effectively catering to the optimization of content rather than just keywords.

Webmasters will now have to cater towards queries that are asked naturally; with the growing number of conversational queries—namely those using voice search, targeting phrases that start with “Who, Why, Where, and How” will prove beneficial towards SEO.

The use of keyword synonyms have also been optimized with Hummingbird; instead of listing results with exact phrases or keywords, Google shows more theme-related results.

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