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What Is SEO?
Search Engine Optimization consists on the process of optimizing your websites pages so they can better rank on Google SERP (Search Engine Results Page) for the keywords you’re targeting.
Why Should You SEO?
If you’re looking to get free, highly interested visitors to your website from the search engines then you must learn how to SEO.
What Is a Keyword?
A keyword or search phrase is anything you type in Google’s search box so you can find more information about a specific topic in the listing of relevant websites they provide.
How to Rank High On Google?
Over the years, a lot of factors have changed when it comes to SEO. Google is far more strict in the content they rank high in their search engine. Besides, you can no longer achieve good results in a matter of few months with a new website. For this reason, SEO is a long-term investment in the traffic you get to your website.
Yet, there are a few key elements that will make you succeed online, and have a website, which will stand the test of times these are:
- Always provide high-quality and relevant content
- Constantly think about user experience
- Initially, build your brand in social media networks
If you build your website around these ideas, you will most certainly make Google love your website and get their heavenly blessing of ranking well on their search engine and receiving tones of traffic.
SEO is also divided in two parts and I’ll give you tips so you can perform well on both. This includes:
On-Page SEO?
Everything you must do insides your website so you can improve its visility in the search engines, such as:
Optimizing Meta Titles, URL extension, Image Alt, etc.
Off-Page SEO?
Everything you must do outside your website so you can achieve better results in Google, including:
Marketing your website in social media networks, forums, blogs and much more…
What’re Crawlers or Robots?
It’s important to notice that it isn’t humans, who go from one website to another analyzing their content and seeing where they should rank in Google search engine.
Instead, it’s robots which have this job! Crawlers are programs made by Google that are constantly seeking new content in the web so they can index it on the search engine.
They basically go to one web-page search for specific keywords, and relevant words to understand the content inside it. Based on all the information they gather then they index that page in the right search listing.
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