Spamdexing, which is a word derived from “spam” and “indexing,” refers to the practice of search engine spamming.
It is a form of SEO spamming. SEO is an abbreviation for Search Engine Optimization, which is the art of having your website optimized, or attractive, to the major search engines for optimal indexing.
Spamdexing is the practice of creating websites that will be illegitimately indexed with a high position in the search engines. Sometimes, spamdexing is used to try and manipulate a search engine’s understanding of a category.
The goal of a web designer is to create a web page that will find favorable rankings in the search engines, and they create their pages according the standards that they believe will help – unfortunately, some of them resort to spamdexing, unbeknown to the person who hired them.
In digital marketing and online advertising, spamdexing (also known as search engine spam, search engine poisoning, black-hat search engine optimization (SEO), search spam or web spam) is the deliberate manipulation of search engine indexes.
It involves a number of methods, such as link building and repeating unrelated phrases, to manipulate the relevance or prominence of resources indexed, in a manner inconsistent with the purpose of the indexing system.
It can also be called black hat seo. We have listed more than 60 blackhat SEO techniques. Please check it here.