What is the difference between SEO and SEM?

Hosting, Webmaster, Marketing and SEO Forums Forums Search Engine Optimization What is the difference between SEO and SEM?

This topic contains 3 replies, has 4 voices, and was last updated by oncallbiz oncallbiz 1 week, 3 days ago.

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  • #612 Reply
    Amit Chauhan
    Amit Chauhan
    Participant

    What is the difference between SEO and SEM?

  • #613 Reply
    Vaishali Yadav
    Vaishali Yadav
    Participant

    seo is search engine optimization and sem is search engine marketing and seo is completely  organic and in case of sem everything is paid.

    • #640 Reply
      oncallbiz
      oncallbiz
      Participant

      Search Engine Optimization (SEO) is a set of ongoing best practices used for your website and blog to help you get found online via the top search engines like Google, Bing, and Yahoo. These techniques help improve a website’s SERP, or Search Engine Result Page. There are two types of SEO: on-page and off-page. On-page includes using keywords correctly throughout your web pages, including title tags, H1 through H4 tags, URL structure, alt tags on images, among a host of other practices. Think of the Google ‘snippet’ when you search for something either by typing in the long-tail keyword or speaking it directly to Google or Siri. Good on-page SEO practices will help ensure your company and products/solutions get found by the right people.
      Inherently, social media marketing (SMM) is part of on-page SEO because of link building. Have you Googled your name lately? Take a look at the first few results. Do you see a link to your LinkedIn profile? Twitter? This applies to businesses, as well. Being on these social platforms helps your company, and your brand(s), get found easier.

      The goal of SMM is to drive quality traffic to your website, landing pages, and blogs, to get them to engage with you, and ultimately, drive revenue with a trackable ROI. Facebook. Twitter. LinkedIn. YouTube. Google+. Instagram. And now Snapchat.

      The key to engagement is: 1) identifying which platform your buyers are actually on, and 2) fully understanding your buyers (or followers) and providing them personalized remarkable content. For example, if you are bar and beverage manufacturer targeting bartenders, your content strategy should help bartenders. This information will help you to better educate customers, make you a thought leader in the industry, and keep your brand at top-of-mind awareness. At the end of the day, you are creating your cultural voice online with social media marketing.

      • This reply was modified 1 week, 3 days ago by oncallbiz oncallbiz.
  • #614 Reply
    tushar
    tushar
    Participant

    SEO is a Search Engine Optimize, SEM is Search Engine Marketing

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