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What is Google Hummingbird?

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This topic contains 2 replies, has 3 voices, and was last updated by steveSteele steveSteele 1 year, 12 months ago.

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  • #456
    Amit Chauhan
    Amit Chauhan
    Participant

    What is Google Hummingbird?

  • #457
    santhoshsocial
    santhoshsocial
    Participant

    Google Hummingbird is a project that try to find to advance the Google search engine involvement for users by successful beyond keyword focus and in its place taking into account the context and all of the content in the whole search expression to offer more of a natural-language, or conversational, approach to search requests.

     

    Unlike two similar projects from Google, Google Panda and Penguin, which together serve as informs for Google’s present search algorithm engine, Google Hummingbird presents a totally new search algorithm that is appraised to affect additional than 90% of all Google searches.

  • #498
    steveSteele
    steveSteele
    Participant

    Google Hummingbird is a search algorithm used by Google. Google started using Hummingbird about August 30, 2013.

    Gianluca Fiorelli said Hummingbird is about synonyms but also about context. Google always had synonyms, he writes, but with Hummingbird it is also able to judge context—thereby judging the intent of a person carrying out a search, to determine what they are trying to find out.

    This concept is called semantic search. Danny Sullivan said of Hummingbird, “Google said that Hummingbird is paying more attention to each word in a query, ensuring that the whole query—the whole sentence or conversation or meaning—is taken into account.” Michelle Hill said Hummingbird is about “understanding intent”.

    Steve Masters wrote, “The Hummingbird approach should be inspirational to anyone managing and planning content—if you aren’t already thinking like Hummingbird, you should be. In a nutshell, think about why people are looking for something rather than what they are looking for. A content strategy should be designed to answer their needs, not just provide them with facts.”

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