What are the most important Google ranking factors? Home › Forums › Search Engine Optimization › What are the most important Google ranking factors? This topic contains 1 reply, has 2 voices, and was last updated by santhoshsocial 1 year, 9 months ago. Author Posts September 24, 2017 at 9:58 pm #527 Amit ChauhanParticipant What are the most important Google ranking factors? September 25, 2017 at 3:58 am #533 santhoshsocialParticipant There are really a number of factors Google usages to analyze its ranking. Presently, the most important factors for ranking remain: Content—Google realizes the determined of your content and that one authority as important. Links—Links back to your website or webpage after an authoritative source. RankBrain—The new machine learning AI Google uses to method search results. Google isn’t giving active any surprises on this one Author Posts You must be logged in to reply to this topic.