If you want to be successful as an online business, it all comes down to your SEO strategy. Here are the top ten SEO tips to follow for running a successful online business.
Adopt a holistic point of view. First and foremost, know that SEO is more than just one strategy – it encompasses your entire online marketing strategy. All of the different spokes on the wheel need to move in harmony for the best results, so always be thinking about how one aspect of your marketing strategy affects the others.
Do your research first. If you ask a dozen SEO experts what is the most important part of an online marketing strategy, more than half of them will say “keywords”. More specifically, it’s about picking the right keywords. Remember, the right keywords aren’t always the ones that perform the highest – it may be better for you to focus on a niche market as a growing small business.
Focus on content. Though there was a time when Google’s algorithm prioritized sites with the highest keyword density, that is no longer the case. Now, your site will rank higher if you provide high-quality, informative content that keeps readers on your site for longer than your competitors. This means keeping your content relevant and useful to your audience.
Make smart use of hyperlinks. In addition to providing useful content, you want your site to be easy to navigate. Your keywords will draw your readers in, your content will keep them there, and the usability of your site will encourage them to keep exploring. Your content should link throughout your site and to other sites.
Always keep your audience in mind. As you finish the content on your site and seek to expand your online marketing strategy, don’t forget who your audience is. Knowing exactly who you are targeting will help you make decisions every step of the way.
Cultivate a social media presence. More and more, social media is becoming an important aspect of any successful SEO strategy. The demographics who use social media are different from those that use only search engines – you want to reach both audiences! Create a social media presence for your business in whatever way makes the most sense and then use it well.
Engage with your audience. Not only do you need to have social media accounts, you need to use them, and for more than just advertising! Post pictures, link to your content, create polls, and engage with your readers! Respond to posts and provide your readers with more of what they want.
Review and revise. Over time, your site will gather analytical data that can be very useful for you. This data tells you how many readers view each page, how long they stayed on the page, and what they did next. Use the pages that perform best to make changes to the ones that perform poorly.
Make it exciting. Once you have your content down and the usability of your site optimized, you can start focusing on other things like making it look great! Use plenty of pictures (but use them well) and don’t forget about other opportunities for SEO like image URLs, captions, and the like.
Always be updating. If you want to succeed online, you need to keep your site relevant and that means constantly updating your content. Not only do you need to keep adding new content, but you need to review and improve your existing content to keep it current.
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