Off-Page SEO is another important part of Digital marketing. It’s also called as Offsite SEO. All the techniques that are implemented other than the website for better efficiency, gaining leads, traffics and to raise the ranking of the website with search engines are called Off-page SEO. It involves improving search engine and user perception of a website awareness, relevance, trustworthiness, and authority. This is accomplished by linking or promoting your website (for the quality of your content) on other reputable places on the Internet (pages, sites, people, etc.).
Let us overview some techniques used for Off-page SEO
Off-page SEO refers to techniques that can be utilized to make stronger the role of a web page within the search engine results web page (search engines like google and yahoo).It refers to actions taken outside of your own web site to impact your rankings among search engine results pages (SERPs).
There are various Off -page SEO techniques as follows: