Google’s Matt Cutts: Nofollow Links Won’t Hurt You Unless You Are Spamming At A Huge Scale
Back in 2014, Google’s John Mueller (the guy that communicates with webmasters these days) said that you should put a “nofollow” tag on any site-wide footer links, if you have them at all. Google’s stance is that they’re unnatural (read: black hat) and you shouldn’t have them, but if you insist on having them, you should use a “nofollow” tag to avoid being penalized by Google.
As a website developer, I think it’s unfair to ask us not to brand our product. Look around you – everything you’ve purchased has the manufacturer’s logo on it. Sometimes, it’s discreet like the company name imprinted on the bottom of your coffee mug, and other times it’s overt, like the fifteen instances of your car manufacturer’s logo. Why is it different for web developers or SEO companies?