April 22, 2019 at 9:38 pm #1738
April 22, 2019 at 9:40 pm #1739
April 22, 2019 at 9:45 pm #1740
First Things First: Navigating to the Settings and About Section on Your Facebook Page
If your page isn’t showing up, you likely need to make edits in one of three places:
- Your page settings
- Your page itself (your cover photo, profile photos, and call-to-action)
- Your page’s About section
Top Reasons Your Facebook Page Isn’t Showing Up
You Haven’t “Published” It
It sounds dumb, but creating a Facebook business page isn’t the same as publishing it. In most cases, Facebook should publish it for you, but we’ve seen a few instances where admins needed to go in and change their page’s settings from “unpublished” to “published.” In your settings, navigate to “General,” and then look for “Page Visibility.” If it says “unpublished,” you’ve found your problem. Click the “edit” option and change it to publish.
You Set Age and Country Restrictions
When you first set up your Facebook business page, you had the option to select country and age restrictions. If you chose to place either of these restrictions on your page, it’s time to remove them. Why?
If you are restricting users in certain countries from seeing your page, any user (from any country) who isn’t logged in will be asked to log in before they can see your page. If you placed age restrictions on who can see your page, you’ll have the same issue—searchers who aren’t logged in won’t be able to see your page until they sign in.
Unless you have reasons to restrict access to your page, it’s a good idea to leave the “Country restrictions” box empty and the age restriction set to “Anyone (13+).” Go to your settings, then “General,” and look for country and age restrictions. If you want your Facebook page to show up in search results, you need to set both of them to “everyone.” To do this, you’ll navigate to your settings like you did above.
Your Page Is Missing a Profile Photo or Cover Photo
Facebook requires that your business page have both a cover photo and a profile photo to be visible.
Cover photo: rectangle image above your page. Recommended size that works on both desktop and mobile is 820px wide by 462px tall, but make sure the main parts are centered as it will be cropped to 640px by 360px on mobile.
Profile photo: square image that shows up on posts. Recommended size is 170px wide by 170px tall.
You Didn’t Set Your Call-to-Action Button
Yes, there are call-to-action buttons on your profile, and you need to set yours. It’s located right underneath your cover photo on the right-hand side.
Click it, and a bunch of options will pop up, including options for “contact us,” “book now,” “download app,” and more. You have several options for the “contact us” type of button, so don’t forget to pick the one that most resonates with your business and your goals.
You Haven’t Added Basic Info in Your About Section
The last error you could have made during your page setup is in your About section. You need to have your “basic info” filled out. Tell your audience a little about your company, and don’t forget to show your personality.
You Haven’t Posted Anything in a While (or Ever)
You need to post consistently (at least once every two weeks) in order for your page to be published. If you don’t do that, you’ll first get a nice little warning (see below), and if you don’t post something, your page will be unpublished.
Facebook hasn’t indexed your page yet
It can take a few days for Facebook to index your page—that is, make it “findable” when people search for it. If it’s been a week or so since you created your Business page and you still aren’t seeing it in search results, you may want to try un-publishing the page and then publishing again. Anecdotally, Facebook users have said that this trick made their page appear in search results immediately.
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